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Brand Awareness Demo Software Case Study
- Improve the brand awareness of the site with more UX/UI
- Fix technical issues to speed the site up
- Improve the organic ranking of the site to drive more visitors to the site
- Deliver more leads to booking the demo software
A Closer Look At The Case Study Site
Period undertaken: September 2018 to February 2020
- Research and Strategy Planning
- UX and UI implementation
- Citation and Local SEO
- Content Creation
- Backlink Development
The Biggest Challenges We Had to Overcome
Dante Systems has suffered from poor traffic for a considerable length of time and tasked Want SEO with bringing converting visitors to the site.
- With poor branding and an unclear marketing message, it seems confusing for potential customers to ascertain what the site really offers.
- Technical fixes need to be undertaken to increase the speed of the site loading and interaction on-site
- Grow the number of users on the site in order to acquire more leads and boost the rankings of the site
Our Plan of Attack
After discussing with the client and his issues with the site we produced the following plan of action:
Step One - Auditing
We embarked on a meticulous website audit to establish the requisite keywords and formulate a strategic plan of action. Armed with a variety of SEO analysis tools and a commitment to precision, our team conducted an exhaustive examination of the website’s content, meta tags, and user engagement metrics. Through this process, we identified gaps and opportunities in our keyword strategy.
By leveraging cutting-edge keyword research tools and analytics platforms, we pinpointed high-potential keywords aligned with our business objectives and user intent. Moreover, we delved into competitor analysis to gain insights into their successful keyword strategies, learning valuable lessons from the competition.
Subsequently, we developed a comprehensive action plan, carefully incorporating these newfound keywords into our content and optimizing meta tags for improved search engine visibility. The result was a strategic roadmap that guided our content creation, on-page optimizations, and link-building efforts, ensuring a holistic approach to improving the website’s organic search performance.
Step Two - Technical Fixes
We embarked on a mission to enhance website performance and user experience by addressing critical technical SEO issues. Leveraging industry-standard benchmarking tools such as SEMrush and GTmetrix, our team meticulously identified and rectified speed and error-related issues.
Using SEMrush, we conducted an in-depth analysis of the website’s performance, scrutinizing factors like page load times, mobile-friendliness, and crawlability.
GTmetrix, on the other hand, provided us with granular insights into specific speed bottlenecks, such as image optimization and script loading times.
With these invaluable metrics in hand, we set about executing a series of targeted fixes. We optimized images, minified scripts, and leveraged browser caching to significantly reduce page load times. Additionally, we meticulously combed through error logs and fixed broken links and 404 errors, ensuring a seamless and error-free user experience.
Step Three - UX the Main Site
Our team undertook the task of redesigning a better homepage with a primary goal: showcasing the credibility of customer brands through dedicated landing pages for case studies, all strategically positioned above the fold to bolster trust signals to potential customers.
We recognized that the key to engaging our audience lay in an intuitive user experience (UX). By reimagining the landing page’s layout, we ensured that visitors were immediately greeted with a carousel of prominent customer logos, each linked to its individual case study landing page. This approach provided an immediate visual reassurance of our clients’ trustworthiness and industry presence.
Furthermore, we strategically placed concise testimonials and accolades beside the logo carousel, reinforcing the brand’s credibility. As a result, the redesigned landing page effectively capitalized on its prime real estate, delivering a compelling user experience and bolstering audience engagement. The optimized design not only improved customer trust but also increased conversions, making it a successful case study in enhancing website credibility and user engagement.
Step Four - Backlink Program
In such a competitive niche, it was necessary to build out an extensive number of quality backlinks within the fiercely competitive niche of software project management.
Recognizing the significance of high-quality backlinks in bolstering our client’s online authority, our team meticulously curated a strategic approach. We conducted a thorough competitor analysis to identify link-building opportunities and understand this niche’s landscape.
Our efforts were multifaceted: outreach to industry influencers and thought leaders, guest posting on authoritative blogs, and securing mentions in relevant online communities. We also established partnerships with complementary software solutions to foster mutual backlinks. These initiatives were complemented by a focused content marketing strategy that produced informative, shareable content tailored to the needs of our target audience.
Analysing the Results
After a year of working on the site and adding new content we gained an exceptional amount of new visitors to the site and dozens of new leads each month to the software demo.
This case study underscores the significance of a methodical website audit in laying the foundation for a successful SEO campaign and driving targeted traffic to the client’s site.
In conclusion, our client’s case study showcases a remarkable transformation in their online presence. Through the strategic implementation of a robust backlink program, engaging landing pages, enhanced user experience (UX), and compelling content, we achieved remarkable results.
Notably, the website experienced a significant influx of high-quality backlinks, solidifying the client’s authority within their niche. The audience-engaged landing pages, complemented by improved UX, resulted in a surge of leads signing up for software demos. This holistic approach not only elevated the client’s brand credibility but also generated a substantial increase in demo requests, ultimately driving business growth and success in the competitive software industry.
The results were outstanding, with our client’s website gaining an influx of authoritative backlinks from reputable sources within the software project management sphere. This not only improved search engine rankings but also bolstered our client’s credibility and influence within the competitive niche, making it a standout case study in the realm of successful backlink programs.