Circle Cloud
Circle Cloud is a scalable cloud platform that provides secure, high-performance hosting and infrastructure management for modern applications. It enables seamless deployment, efficient resource management, and reliable performance, helping businesses scale their digital operations with flexibility and ease.
Overview
Circle.cloud partnered with Want SEO to strengthen its digital presence, increase organic visibility, and position the business as a recognised authority within the telecoms sector. Over a six-month period, we delivered a full 360-degree marketing strategy covering SEO, UX, landing page development, content creation, technical optimisation, citations, and wider brand positioning to support long-term commercial growth.
Introduction
Circle.cloud provides business telecom solutions including VoIP, broadband, mobile, and unified communications across the UK. The goal was to strengthen online visibility, improve user experience, and build a scalable digital presence while educating businesses on the PSTN switch-off and cloud communications.
Overview
Circle.cloud partnered with Want SEO to strengthen its digital presence, increase organic visibility, and position the business as a recognised authority within the telecoms sector. Over a six-month period, we delivered a full 360-degree marketing strategy covering SEO, UX, landing page development, content creation, technical optimisation, citations, and wider brand positioning to support long-term commercial growth.
Introduction
Circle.cloud provides business telecom solutions including VoIP, broadband, mobile, and unified communications across the UK. The goal was to strengthen online visibility, improve user experience, and build a scalable digital presence while educating businesses on the PSTN switch-off and cloud communications.
Strategy
We undertook a full 360-degree marketing analysis to identify commercial opportunities, competitor gaps, keyword opportunities, UX improvements, and areas impacting search visibility. From this, we created a tailored marketing and SEO strategy designed to improve rankings, engagement, and conversion opportunities across the website.
- Improving website UX and navigation structure
- Creating dedicated landing pages aligned with user intent
- Developing topical authority through ongoing content creation
- Enhancing on-page SEO and internal linking
- Improving technical SEO performance and crawlability
- Expanding off-page SEO through citations and authority signals
- Positioning the brand for both traditional search engines and LLM visibility
Challenge
The telecoms market is highly competitive, with larger providers dominating search visibility across commercial and informational queries. Circle.cloud required a more structured website experience, improved landing pages, clearer user journeys, and stronger SEO foundations to compete effectively. Existing opportunities around informational search intent, topical authority, and local visibility had not yet been fully utilised, while technical SEO improvements and content consistency were needed to support both search engines and emerging AI-driven search platforms.
Campaign
Campaign Execution
The campaign involved continuous optimisation across digital channels and website touchpoints. We created and refined landing pages targeting commercial telecom keywords while improving website structure, usability, and customer journey performance.
Content-Led SEO Growth
A consistent content strategy supported indexation, organic growth, and AI visibility through educational and commercial telecom content. Key pages, including BT landline switchover guidance, gained strong rankings and visibility.
Building Search Authority
Technical SEO, off-page optimisation, and citation building strengthened authority and trust. Ongoing audits, metadata improvements, backlinks, and referring domain growth enhanced search visibility across the telecom sector.
Campaign
A consistent content strategy was introduced to support indexation, organic growth, and AI search visibility. This included educational and commercial content focused on telecom systems, business communications, DECT phones, PSTN switch-off guidance, and industry-specific telecom solutions. Key informational pages began gaining strong visibility, including the “BT landline switchover” content piece, which now ranks prominently for high-volume searches.
Technical SEO formed a major part of the project, with ongoing audits, crawl analysis, metadata optimisation, internal linking improvements, readability adjustments, heading structure refinements, sitemap management, and semantic HTML enhancements undertaken throughout the campaign.
Alongside on-page improvements, off-page SEO and citation work were implemented to strengthen authority signals and improve trust across search engines. Backlink growth and referring domains increased steadily, supporting wider visibility improvements across the telecom sector.
The campaign involved continuous optimisation across multiple digital channels and website touchpoints. We created and refined landing pages targeting commercial telecom keywords while improving the structure and usability of the website to create a clearer customer journey.
Key outcomes included:
✔ Organic UK traffic growth to ~1.6K monthly visits.
✔ Growth to 700+ ranking keywords across the website.
✔ Non-branded traffic +16%, wider visibility.
✔ Better visibility for high-intent telecom & PSTN queries.
✔ Topical authority via consistent content.
✔ Better UX & navigation for higher engagement.
✔ Authority boosted via backlinks & citations.
✔ SERP visibility improved via semantic SEO.
Results
Over the six-month campaign, Circle.cloud achieved measurable improvements in visibility, rankings, authority, and organic reach.
The result is a significantly stronger digital foundation for Circle.cloud, combining SEO, UX, content strategy, and technical optimisation into a scalable growth platform capable of supporting continued commercial expansion within the telecoms sector.
