circle.cloud
Helping circle.cloud Reach Beyond its Brand with 403% More Ranking Keywords
The Challenge
circle.cloud operates in a competitive market where businesses have plenty of choice when selecting a communications provider. Its website needed to help people understand their options while making the company easier to discover beyond searches for its name.
The opportunity was to build a stronger presence around the questions businesses ask before choosing a supplier, from replacing traditional landlines to comparing cloud phone systems. Clearer service pages and stronger connections between content would help visitors move from researching a problem to exploring a solution.
The Insight
The starting search profile was heavily dependent on branded discovery. That meant the website was more visible to people who already knew circle.cloud than to those exploring communications options for the first time.
We identified an opportunity to address practical questions about business telephony, connectivity and equipment. Helpful explanations and buyer’s guides could introduce the business earlier in the buying journey, while relevant service pages would give visitors a clear next step.
Building Authority to Become the Leader in Modern Business Telecommunications
The Strategy
We combined technical SEO, content development and improvements to the website journey around one commercial objective: helping more prospective customers discover circle.cloud and understand how its services could meet their needs.
The strategy connected educational content with commercial landing pages, supported by clearer page structure, internal linking and consistent business citations. This gave the website a broader range of ways to attract relevant searches and guide visitors towards an enquiry.
The How
We developed educational articles and buyer’s guides covering cloud communications, business phone systems, the landline switchover and telecom equipment. These resources addressed the questions people ask when researching or comparing solutions.
We created and refined landing pages around relevant telecom services, with improvements to navigation and usability designed to help visitors find the right information and take the next step.
Technical audits informed improvements to headings, metadata, internal links and sitemap management. The follow-up audit recorded fewer orphaned sitemap pages and the elimination of the multiple-H1 issues identified at the outset.
Citation building and ongoing optimisation supported the wider programme. Search performance and crawl reports helped identify progress and priorities for further work.
The Conclusion
The Results
circle.cloud’s UK ranking keyword coverage increased by 403%, alongside 1,827% growth in estimated non-branded organic traffic. Together, these results show a broader search presence beyond the company’s name.
The technical comparison also recorded 82% fewer orphaned sitemap pages and a 100% reduction in multiple-H1 issues. These improvements strengthened the structure supporting the expanded content.
The project created more opportunities for businesses researching communications solutions to discover circle.cloud, explore its services and move towards an enquiry.
The Takeaway
For a business selling services that require research and comparison, useful content can open the door to prospective customers before they have chosen a provider.
circle.cloud’s results show the value of connecting that content with relevant service pages and ongoing technical improvements. The outcome is a broader route to discovery and a stronger website foundation to support customer acquisition.
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