Ecigone
Ecigone is a trusted UK online vape retailer established in 2014. Multi-award-winning, known as the UK’s Best Online Vape Store five times. They offer a vast range of vape kits, e-liquids, pods, and accessories.
November 2025
Shopify SEO Case Study
Ecigone operates in a competitive and highly regulated vaping supplier market, where gaining organic visibility is challenging and paid advertising is limited. Our eCommerce SEO approach helps them improve technical performance, optimise product and category pages, and capture high-intent search traffic to drive sustainable growth and conversions.
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Challenge
Ecigone approached Want SEO to strengthen their online presence and refine their e-commerce experience. While the brand was already well-established in the UK vaping market, its site needed UX improvements to make shopping smoother and more intuitive.
At the same time, Ecigone recognised the importance of search marketing in driving growth. By working with Want SEO, they set out to implement a data-driven SEO strategy that would increase digital visibility, attract new customers, and boost overall site performance, ensuring their online store reflected the same quality as their products and services.
Strategy
The plan focused on two key areas: improving user experience and building search visibility.
First, a UX audit identified friction points in navigation, product discovery, and checkout, leading to design and structural enhancements. At the same time, a tailored SEO strategy was developed — covering technical fixes, on-page optimisation, content creation, and link building.
Together, these efforts aimed to boost organic rankings, increase qualified traffic, and turn more visitors into customers.
Campaign
Ecigone approached Want SEO to strengthen their online presence and refine their e-commerce experience. While the brand was already well-established in the UK vaping market, its site needed UX improvements to make shopping smoother and more intuitive.
At the same time, Ecigone recognised the importance of search marketing in driving growth. By working with Want SEO, they set out to implement a data-driven SEO strategy that would increase digital visibility, attract new customers, and boost overall site performance, ensuring their online store reflected the same quality as their products and services.
Results
Ecigone approached Want SEO to strengthen their online presence and refine their e-commerce experience. While the brand was already well-established in the UK vaping market, its site needed UX improvements to make shopping smoother and more intuitive.
At the same time, Ecigone recognised the importance of search marketing in driving growth. By working with Want SEO, they set out to implement a data-driven SEO strategy that would increase digital visibility, attract new customers, and boost overall site performance, ensuring their online store reflected the same quality as their products and services.
