Ecigone
Achieving a 237% Increase in Organic Search Traffic
The Challenge
Ecigone needed to make its established online store easier to discover and easier to shop.
The business operated in a competitive market, where product choice was extensive and customers had many retailers to compare. Its website needed to communicate that range clearly, help visitors find relevant products and create more opportunities to attract customers through organic search.
The commercial objective was to reach more potential buyers and give them a clearer route from discovery to purchase.
The Insight
The opportunity extended beyond searches for the Ecigone brand.
Customers also searched for product categories, specific devices, comparisons and answers to practical questions. These searches created opportunities to introduce Ecigone to people who were researching their options but had not yet chosen a retailer.
Connecting useful content with relevant product and collection pages could help the store become more visible throughout that decision process.
Redeveloping an Existing Brand into a Market Leader Ahead of Legislative Changes
The Strategy
Want SEO focused on improving discoverability and the customer journey together.
The strategy combined technical SEO with clearer product and collection pages, helpful content and work to strengthen the website’s authority. A UX review supported this approach by identifying opportunities to improve navigation and product discovery.
The aim was to build a broader search presence while helping visitors move naturally towards the products relevant to their needs.
The How
Technical SEO work focused on helping search engines access and understand the Shopify store, supporting the visibility of commercially important pages.
Keyword research informed on-page optimisation, aligning relevant pages with the language customers used when researching products and comparing options.
The content approach addressed customer questions through guides, comparisons and practical information. This expanded the opportunities for customers to discover Ecigone before reaching a purchase decision.
Link building supported the wider search strategy, while the UX review examined navigation, product discovery and the shopping journey. Together, these activities connected visibility improvements with a clearer experience for visitors.
The Conclusion
The Results
Between January 2025 and February 2026, Ecigone’s estimated organic search traffic increased by 237%.
Estimated traffic from non-branded searches grew by 355%, indicating a substantially larger opportunity to reach people searching beyond the Ecigone name.
Reported keyword ranking coverage increased by 154%, while the number of pages appearing in organic search results rose by 63%. This meant more of the website was discoverable across a broader range of searches.
These results demonstrate stronger search reach and more opportunities to attract potential customers.
The Takeaway
For an established retailer, growth depends on helping more people discover the business and making the next step straightforward.
Ecigone’s results show how technical SEO, relevant content and a clearer shopping journey can work together to expand organic reach. The project built a stronger foundation for customer acquisition by increasing visibility beyond existing brand demand.
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Helping More Customers Find You & Choose Your Business
If potential customers cannot find your business online, you could be losing sales to competitors before you ever get the chance to speak to them. Want SEO helps overcome poor visibility, website problems and content that fails to answer buyers’ questions. We make it easier for people to discover your business, understand what you offer and take the next step.
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