TUBBZ USA
Attracting More Search Visitors with a 95% increase in Organic Traffic
The Challenge
TUBBZ USA needed to make its online store easier to discover beyond searches for the TUBBZ name. Its licensed characters and franchises offered many ways to reach collectors, but the starting search profile was concentrated around the brand and homepage.
The opportunity was to connect a wider range of searches with relevant content and shopping pages, giving potential customers more ways to find the store and explore its range.
The Insight
Collectors do not always begin by searching for a product. They may start with a favourite character, a game series or a question about a fictional universe. Useful content around those interests can introduce the brand earlier in the buying journey.
The reporting showed that discovery could extend beyond the homepage. Franchise content, including a Silent Hill timeline article, appeared among the site’s leading pages for estimated search traffic, alongside collection and product pages. This supported an approach that connected audience interests with the range available to buy.
Building Authority to Become the Leader in Licensed Pop Culture Collectibles
The Strategy
The strategic focus was to broaden relevant search visibility while keeping the commercial journey in view: help people discover TUBBZ USA, find content that answers their questions, and move towards suitable collections and products.
Want SEO’s Authority Growth Framework™ provided the approach: use technical review to identify obstacles, audience research to guide useful content, and performance measurement to assess progress. The aim was to build a stronger source of organic discovery and more opportunities to acquire customers over time.
The How
We reviewed reporting from multiple sources to understand how people found the site, which pages gained visibility, and where further opportunities existed. This connected actual Google clicks with a wider view of keyword coverage in the US market.
The content approach centered on the franchises and interests behind the products. Relevant articles could answer fans’ questions, while collection and product pages provided the next step towards shopping. Connecting those pages through useful internal links formed part of the proposed route from discovery to purchase.
Ongoing measurement kept the focus on meaningful progress: more visits from Google, broader keyword coverage and stronger first-page visibility. Technical review remained part of the approach, with further improvements still needed rather than treating growth as evidence that every website issue had been resolved.
The Conclusion
The Results
Between January and September 2026, monthly Google organic clicks increased by 95%, while monthly search impressions rose by 133%. The supplied US desktop ranking exports also showed a 478% increase in distinct keywords appearing in the top 10 and a 110% increase in distinct keywords with standard organic rankings.
Together, these results show a broader search presence and more visits from Google. They created more opportunities for TUBBZ USA to introduce its range to potential customers.
The Takeaway
For a collectibles brand, growth in search can come from understanding the interests that lead people towards its products. Combining relevant content with a clear route into the range helps turn a wider search presence into opportunities for customer acquisition. TUBBZ USA’s progress demonstrates the value of expanding discovery beyond the brand name and measuring whether that visibility brings people to the website.
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If potential customers cannot find your business online, you could be losing sales to competitors before you ever get the chance to speak to them. Want SEO helps overcome poor visibility, website problems and content that fails to answer buyers’ questions. We make it easier for people to discover your business, understand what you offer and take the next step.
Our Authority Growth Framework™ brings together technical SEO, researched content, brand authority and website improvements to support customer acquisition and revenue growth. We focus on reaching the right audience across search engines and AI platforms, building confidence in your business and turning more visits into enquiries or purchases. Every recommendation connects to your commercial goals, with clear reporting on progress.
