Undertaking SEO on Google maps

Can You Do SEO on Google Maps?

Byhello@wantseo.co.uk

If you’ve ever searched for “coffee near me” or “plumber in Bristol” and clicked on a listing that popped up on Google Maps, then you’ve already experienced the power of local SEO in action.

But here’s the twist: most business owners still think SEO is all about websites and blog posts. In reality, some of the most impactful SEO strategies happen entirely on Google Maps, and yes, you can absolutely do SEO for Google Maps.

For local businesses, whether you’re running a hair salon, a trades service, or a small consultancy, being found on Google Maps isn’t just helpful. It’s essential. With more people searching on mobile devices and making decisions directly from search results, Maps has become a battleground for local visibility. So, how do you stand out?

This article will unpack exactly what Google Maps SEO is, how it works, and the steps you can take to dominate local search without even touching your website (though we’ll explain why it still plays a supporting role). Let’s dive into what it takes to win visibility, trust, and leads—right where your customers are looking.

Key Takeaways

What Is Google Maps SEO and Why Does It Matter?

When we talk about “Google Maps SEO”, we’re referring to the process of improving your business’s visibility within Google Maps results. This is part of what’s known as local SEO, the strategies that help your business show up for location-based searches.

Here’s how it works:

  • Someone types a local query into Google (e.g., “best Italian restaurant in Leeds”).
  • Google displays a “Local Pack” or “Map Pack” of top businesses in the area.
  • These listings are powered by Google Business Profiles, not just your website.

Appearing in the top 3 map results significantly increases the chances of getting calls, directions, bookings, and website visits. In fact, nearly 70% of smartphone users prefer to contact businesses directly from Google Maps results. If you’re not ranking here, you’re leaving money on the table.

How to Optimise for Google Maps SEO

To rank well in Google Maps, you need to focus on relevance, distance, and prominence – three core factors Google uses to decide which businesses to show.

1. Claim and Optimise Your Google Business Profile (GBP)

  • Visit Google Business and claim your listing.
  • Fill out every section: business name, category, description, services, business hours, and contact details.
  • Add high-quality photos (interior, exterior, team, products).
  • Ensure your information is accurate and consistent with your website and other directories.

2. Choose the Right Categories

  • Your primary category should match your main service (e.g., “Italian Restaurant” or “Emergency Plumber”).
  • Use secondary categories to reflect other offerings (e.g., “Pizza Restaurant”, “Boiler Repair Service”).

3. Gather and Respond to Reviews

  • Positive Google reviews boost your prominence and trustworthiness.
  • Respond to every review – thank customers, address concerns, and use keywords naturally (e.g., “Thanks for the great review of our family-run café in Manchester!”).
  • Use follow-up emails or in-store signage to encourage happy clients to leave reviews.

4. Add Posts and Updates

  • Google Posts allow you to share offers, events, product launches, or company news directly on your profile.
  • Consistent updates keep your listing active and signal to Google that your business is engaged.

5. Build Local Citations

  • Your Name, Address, and Phone number (NAP) must be consistent across all listings—Yell, Bing Places, Facebook, etc.
  • Use tools like BrightLocal or Moz Local to manage this efficiently.
  • Inconsistencies can confuse search engines and reduce trust.

6. Use Relevant Keywords in Your Description

  • Naturally include phrases your customers are likely searching for (e.g., “affordable dog grooming in Reading”).
  • Don’t stuff keywords. Google can spot spammy behaviour and may penalise your listing.

Common Questions and Challenges Around Google Maps SEO

“Do I need a website to rank on Google Maps?”
Not necessarily. Your GBP alone can help you rank locally. However, having a well-optimised website linked to your profile strengthens your overall SEO and provides more opportunities to rank outside of the map results.

“How do I get more reviews without sounding pushy?”
Make it part of your service follow-up. A polite email, text, or thank-you card with a review link is often all it takes. Customers are more likely to leave reviews if the process is easy and they’ve had a positive experience.

“Why am I not ranking even though my listing is complete?”
Competition, distance, and lack of engagement (e.g., no posts, photos, or reviews) could be holding you back. Regular activity and engagement matter. Also, check for any duplicate listings or NAP inconsistencies across platforms.

“Can I rank outside of my physical location?”
Google generally prioritises proximity. However, adding service areas and using location-relevant content in posts and on your website can expand your reach slightly—especially for service-based businesses.

The Future of Local and Map-Based SEO

Google is doubling down on local experiences. With the rise of voice search, mobile-first behaviour, and AI-driven search results, Maps SEO is no longer optional for local businesses; it’s a must.

Voice Search Trends

  • Voice searches are often location-specific (“Where’s the nearest dry cleaner?”).
  • Optimising for natural language and long-tail keywords improves your chances of being recommended.

Search Generative Experience (SGE)

  • Google’s AI-powered search is experimenting with highlighting top-rated local businesses within instant answers.
  • Active, well-reviewed GBP listings are more likely to be included.

Zero-Click Behaviour

  • Users increasingly get the information they need (hours, phone, address, reviews) straight from map results.
  • Make your Google Business Profile complete enough to convert on its own.

Conclusion: Yes, You Can and Should Do SEO on Google Maps

Google Maps SEO is one of the most powerful, cost-effective ways to boost your visibility, attract local customers, and grow your brand. You don’t need to be a tech wizard, nor do you need a massive budget. What you do need is consistency, accurate information, and an understanding of what makes your business stand out.

If you’re ready to move beyond guesswork and make your business visible where it matters most, Want SEO is here to help. With tailored services that include auditing, keyword research, content creation, optimisation, and local SEO strategy, we support businesses just like yours to grow sustainably—online and in real life.

Start where your customers are searching. The map is only the beginning.