Benefits of Professional SEO versus the DIY Approach
Which is best. Professional SEO consultants working on your site or taking the option of undertaking the SEO work yourself.
One fundamental tenet of business is to get the maximum return at the lowest cost possible. Definitely, the lower the cost, the higher your profits will be, right? And, when it comes to marketing your own online business, given an opportunity, we will all resort to seeking the cheaper option. Sure, you may handle all your Social media accounts, but when it comes to Search Engine Optimization for your website, you have to weigh the benefits of hiring a professional against the DIY approach to determine what is best. There’s No gambling here!
We will look at the benefits of the two approaches and determine which approach is ideal for you.
DIY SEO Approach
If you are considering the DIY SEO approach, then you have the advantage of free SEO tools and a lot of information in the area. So, the only expense you will incur is that of time. Additionally, the entire process offers you an impeccable learning experience which is advantageous for your business.
As you drool over the lure of free tools and learning experience, you should note that SEO is a very time-consuming undertaking. It is not going to be an easy affair to achieve top rankings on Google. Therefore, be prepared top for some tedious work.
With the free information available on the internet, you must be able to filter what you take in. The internet is inundated with a lot of misinformation that if you choose to rely on anything, you may end up hurting your SEO ranking.
Professional SEO consultants already understand this and leverage their work every day to achieve the desired results for their clients and for themselves.
Relying on SEO professionals is advantageous because you only throw some money to people with the knowledge, tools, skills, and experience to do for you a task. Normally, professional specialise in a particular task; this makes them experts with an understanding of the latest trends. So, you will save time to focus on your core business.
As already mentioned, internet marketers main purpose is just that-Internet marketing. Therefore they have the appropriate tools for the task. There is no need to waste time researching on SEO-they have internalised it! So what do you expect when dealing with such people? Quick results!
The dynamism of internet marketing requires people who are constantly working with its DNA. With the ever-changing algorithms for search engines, it is difficult to keep yourself or employees posted on new trends. Actually, it is highly likely that you hardly have time to keep monitoring these changes. But a professional has all the time since this is his main duty. Therefore, working with them keeps you ahead.
Admittedly, if you choose to use professional SEO services, the challenge you will encounter is that of finding a legitimate company that will drive SEO rankings higher. Your reprieve is to rely on recommendations or testimonials from credible sources.
Definitely, the cost is another challenge that you have to contend with when using a professional SEO expert company. There is a price to pay for the service rendered.
13 Key Areas that Benefit you from a Professional Approach
In-depth research carried out into your competitors, keywords and markets
Creation of an SEO strategy and KPIs to provide goals and objectives
Knowledge of what traffic-driving keywords to choose
Effective implementation of content to connect with user intent
Good understanding of technical SEO and how to capitalise on it
Knowledge of copy structure and key elements required
Understanding of analytics and what the data says
Speed and ease with which to change/edit your copy
Additional knowledge related to other areas of marketing
The advantage of additional skilled personnel to provide more insight
Years of experience in delivering performance driven results
Time saved in implementing changes to get results
Have that competitive edge over your competitors
Clearly, when we look at Benefits of Professional SEO versus the DIY Approach, it is clear that the professional approach has benefits that outweigh those of DIY approach. Even with the existing challenges of both approaches, Professional SEO services have one fundamental guarantee – no gambling with SEO.
Andrew Woolley has been doing SEO for five years and digital marketing for over ten years. Trained and qualified in various disciples he is able to communicate complex elements in simple, practical ways that generate results. Track record in helping hundreds of businesses with their online brand credibility. A regular contributor to several SEO forums and online directories