Our Privacy Policy

1. Who We Are

Want SEO is the creator and publisher (referred to as the “Company”, “we”, “our” or “us”) of the Want SEO website, www.wantseo.co.uk (referred to as the 1. Who We Are)

Want SEO (“we”, “us”, “our”) is a UK-based SEO eCommerce digital marketing consultancy.
Our website address is: https://wantseo.co.uk

If you have any questions about this policy or how we handle your data, you can contact us at: hello@wantseo.co.uk

2. What Personal Data We Collect and Why

We only collect personal data where it is genuinely needed to operate our website, provide services, or communicate with you.

Website Comments

When visitors leave comments, we collect:

• The data shown in the comments form
• The visitor’s IP address
• Browser user agent string

This information is used to help detect spam and protect the website.

An anonymised string (hash) created from your email address may be shared with the Gravatar service to display a profile image, if you use it. Gravatar’s privacy policy is available at: https://automattic.com/privacy/.
Once approved, your comment and profile image may be publicly visible.

Lawful basis: Legitimate interests (site security and moderation)

Media Uploads

If you upload images to the website, you should avoid including embedded location data (EXIF GPS). Visitors may be able to download and extract this data.

Lawful basis: Legitimate interests/consent (where applicable)

Cookies and Similar Technologies

We use cookies to ensure the website functions correctly and to improve user experience.

Examples include:

• Comment cookies (name, email, website) for convenience
• Temporary cookies to check browser compatibility
• Login and screen preference cookies for registered users
• Post-editing cookies for content management

These cookies do not typically contain sensitive personal data.

Full details are provided in our separate Cookie Policy, which explains cookie types, purposes, and how to manage your preferences.

Lawful basis: Legitimate interests and consent (depending on cookie type)

Embedded Content from Other Websites

Articles on this site may include embedded content (such as videos or social posts). Embedded content behaves as if you visited the third-party site directly.

These third-party sites may:

• Collect data about you
• Use cookies
• Track your interaction with embedded content

We do not control how these third parties process your data, and recommend reviewing their privacy policies.

Lawful basis: Legitimate interests

3. Analytics, AI, and Automated Processing

We may use analytics tools, automation, or AI-assisted systems to understand how our website is used and to improve performance, security, and content quality.

Where used:

• Data is aggregated or pseudonymised wherever possible
• No decisions with legal or similarly significant effects are made solely by automated means
• Personal data collected via the website is not used to train public or general-purpose AI models

Further details on our approach can be found in our Ethical AI Policy.

Lawful basis: Legitimate interests

4. Who We Share Your Data With

We do not sell personal data.

Data may be shared only where necessary, including:

• Spam detection services (for comments)
• Website hosting and infrastructure providers
• Security, analytics, or performance service providers

If you request a password reset, your IP address will be included in the reset email.

All third-party providers are required to process data securely and lawfully.

5. International Data Transfers

Some service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as contractual protections or recognised adequacy mechanisms.

6. How Long We Retain Your Data

• Comments: Retained indefinitely to allow follow-up comments to be approved automatically
• Registered user accounts: Stored for as long as the account exists
• Technical logs and analytics: Retained only as long as necessary for security and performance purposes

We periodically review retained data to ensure it remains necessary.

7. Your Data Protection Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request the deletion of your data
• Object to or restrict certain processing
• Request data portability

You can make a request by contacting hello@wantseo.co.uk

Some data may be retained where required for legal, administrative, or security purposes.

8. Where Your Data Is Sent

Visitor comments may be checked through automated spam detection services.

Other data is processed through secure systems operated by Want SEO and its service providers.

9. Changes to This Policy

This Privacy Policy is reviewed regularly and updated when necessary to reflect changes in law, technology, or our business practices. The latest version will always be published on our website.