Technical SEO & Auditing

When it comes to getting your business found online, every part of your website matters—but not all content types are created equal. A question we hear often at Want SEO is: “Should I be using pages or posts to improve my SEO?” It’s a great question, and one that reveals how a simple choice in…

Have you ever updated your website’s content for SEO and wondered, “Will my customers actually notice this?” It’s a common question and a smart one. Many business owners assume that SEO work happens entirely behind the scenes, with invisible code tweaks and hidden metadata. But the truth is, on-page SEO often is visible, and when…

Here’s a surprising fact: over 50% of website pages have poorly written or duplicate meta titles, according to recent data from Semrush. And yet, meta titles are one of the first things both search engines and users notice. So if you’ve been overlooking them, you’re not alone, but you could be missing out on valuable…

What if the key to skyrocketing your visibility on Google wasn’t creating more content, but creating longer, more meaningful content? It’s a question many business owners are asking, especially as they look to grow their brand online. You might have heard that longer pages rank better, but does word count really equal success? Or is…

Imagine searching for a topic online, only to land on a page that seems to go on forever — a wall of text with no end in sight. Do you scroll through it all or bounce off quickly? While this scenario might make you think long pages are bad for SEO, the reality is far…

Ever searched for a “plumber near me” or “coffee shop in Shoreditch”? You’re not alone. According to Google, searches that include the phrase “near me” have increased by over 200% in recent years (Think with Google). Behind every one of those searches lies a powerful local intent, and that’s exactly where location pages shine. For…

You’ve poured time and budget into designing a sleek landing page. The copy is persuasive, the call-to-action is irresistible, and the design is on point. But then you hear the rumour: “Landing pages are bad for SEO.” Sound familiar? This idea tends to float around digital marketing circles, leaving business owners unsure whether their high-converting…

Imagine going to a doctor with a persistent headache and walking out with a prescription — but no diagnosis. That’s what it’s like when a business invests in SEO without a clear audit. You might throw time, money, and effort at SEO tactics, but unless you know what’s really going on under the bonnet of…

You’ve built your website, added your products or services, and maybe even launched a blog. But the visitors? Not quite rolling in. You start to wonder: If I’ve got a live website, surely people can find it, right? It’s a common belief among new business owners, but unfortunately, simply existing online doesn’t guarantee visibility. The…

If you’ve built a website on WordPress, chances are you’ve come across Yoast SEO. It’s one of the most widely used SEO plugins globally, praised for its ease of use and practical features. But as a small business owner focused on growing your brand, you’re probably wondering: Can I really use Yoast SEO for free—and…