PitSix
PITSIX creates and delivers custom gaming accessories designed to bring your setup to life. From unique designs to personalised gear, we give UK gamers the tools to play their way. Create. Design. Play.
2025
WordPress SEO Case Study
PitSix partnered with Want SEO to launch a brand-new WordPress eCommerce website designed to support long-term brand growth. The objective was to create a platform that delivers strong UX and UI for gamers, clearly presents a growing product range, and builds organic visibility in a competitive gaming accessories market.
SEO, UX, and development were aligned from the outset to ensure the site was easy to use, scalable, and discoverable across both search engines and LLMs.
+280K
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Challenge
PitSix required a complete website build with no existing platform to build upon. The challenge was to design and develop an eCommerce experience that appealed to gamers while also meeting technical SEO requirements from day one.
This included creating a clear user journey from landing pages through to product purchase, ensuring the site could scale as new products were introduced, and establishing consistent content to support organic visibility in a crowded market.
Strategy
The strategy focused on integrating SEO, UX, and website development into a single, cohesive approach. We planned a clean site architecture that supports both browsing and buying behaviour, prioritised fast performance and mobile usability, and ensured product and category pages aligned with search intent.
Alongside this, we introduced a structured content strategy to provide consistency for search engines and LLMs, reinforcing topical relevance and brand authority as the site grows.
Campaign
The campaign involved designing and building a bespoke WordPress website with a strong visual identity and a user-first interface. The eCommerce setup was powered by WooCommerce, enabling a streamlined purchasing journey with clear navigation, intuitive product layouts, and friction-free checkout flows.
SEO was implemented throughout the build, from technical foundations and on-page optimisation to the creation of supporting content pieces that strengthen visibility and reinforce brand consistency across the site.
Results
The new PitSix website provides a solid foundation for eCommerce growth, combining exceptional UX and UI with SEO best practices. The platform is now well-positioned to increase organic visibility, support product discovery, and scale alongside the brand.
With consistent content in place and a clear user journey from entry point to purchase, PitSix has a future-proof WordPress eCommerce site built to attract, engage, and convert gaming audiences.
