Want SEO Shortlisted for Best eCommerce Website UK 2026
The team at Want SEO is proud to announce that we have been shortlisted for the Best eCommerce Website UK 2026 award, with the final results due to be announced on 11th June 2026 by the Business Awards UK.
This recognition reflects the hard work, creativity, strategy, and collaboration that went into transforming a struggling Shopify website into a high-performing eCommerce platform built for long-term growth. The results achieved together showcase exactly what can happen when technical expertise, commercial thinking, and a clear strategy align.
When the client first approached us, the website had been stuck in a cycle that many growing eCommerce brands experience. Rankings had plateaued, visibility was weak, the mobile experience needed significant improvement, and the overall user journey lacked the structure needed to convert visitors into customers consistently. Despite offering quality products, the website was not performing at the level it should have been commercially.
Our objective was never to apply a quick fix. Instead, the goal was to deliver a complete 360-degree eCommerce growth strategy that improved every touchpoint of the customer journey while building a stronger foundation for sustainable growth.
The campaign combined multiple specialist disciplines across SEO, CRO, UX design, Shopify development, technical optimisation, content strategy, and site performance improvements. Every element was carefully planned to improve both search visibility and customer engagement while making the website faster, more intuitive, and easier to navigate across all devices.
A significant part of the project focused on improving user experience and simplifying the buying journey. Product pages and collections were restructured and optimised to help users find information faster and move through the purchasing process more naturally. Mobile usability became a major priority, ensuring the experience remained smooth and conversion-focused regardless of device.
Alongside the development and UX work, we implemented a long-term SEO and content strategy designed to establish greater topical authority within the sector. Fresh content was consistently created around insights, industry knowledge, checklists, educational resources, and how-to guides that genuinely added value for users while expanding organic search visibility.
Technical SEO and performance optimisation also played a crucial role throughout the campaign. Improvements to site speed, Core Web Vitals, crawlability, metadata, structure, and Shopify optimisation all contributed towards a stronger and more scalable platform capable of competing at a far higher level within search results.
The results achieved within six months demonstrated the impact of the strategy:
- 45% increase in revenue
- 324% increase in clicks to the website
- 4% increase in click-through rate (CTR)
For us, however, this shortlist represents more than performance metrics alone. It highlights the importance of collaboration, communication, and having a team that genuinely cares about delivering exceptional outcomes for clients.
This nomination is a reflection of every strategist, developer, SEO specialist, writer, designer, and support team member who contributed to the project. Their ability to combine creativity with commercial thinking is what allows Want SEO to continue producing meaningful growth for businesses across the UK and beyond.
As we now await the final results on 11th June 2026, we are incredibly proud of what has already been achieved together. Whatever the outcome on the night, being shortlisted for Best eCommerce Website UK 2026 is a milestone that reinforces the standard of work our team strives to deliver every single day.
We’re hopeful, excited, and ready for what comes next.
