Hygienica UK Ltd

Petrol station forecourt cleaned by Hygienica UK

We clean car parks, commercial buildings, factories, and multi-stories. Cleaning all types of buildings from stone to brick, metal cladding to rendered surfaces.

Clients include Asda, Arla, Miller Homes and several large national warehouses. We have national coverage over the whole of the UK. Over 30 years professional experience in the cleaning industry.

Open Website

  • 272% PPC ROI

  • 5 Page One Placements

  • 3 Large Clients Acquired

What We Did

  • Research and Strategy Planning
  • Technical SEO
  • On-page and Off-page SEO
  • Local SEO and Citations
  • Link Building
  • PPC Campaign


With the launch of a new website, it was imperative to drive traffic to the new website and ensure Hygienica was ranking for strong terms within the Leeds and Bradford area.

Aiming to bring on a few high-profile clients to increase their credibility online and outperform their competitors.

Period undertaken: March 2019 to May 2020


Fixing the website to ensure it was correctly working and in the best shape possible for the Search Engines to rank it was our first priority. After this, we optimised the existing content from our research and initiated a PPC campaign to get us out of Google’s sandbox as quickly as possible.


After the inital website was built we populated the whole site with optimised content and relevant imagery.

Contextual linking across the whole site with many EEAT elements embedded to ensure it would be favourable with the search engines once ranked.

Running a PPC campaign in tandem with the SEO work, both on-page and off-page was necessary to boost rankings and page one exposure.


Within two months, we ranked for several key terms on Page One of Google and by month three we had a map pack ranking too. We had a 270% increase in keywords and a CTR of 2.2%

Obtained several placements on page one for main keyword terms from a combination of organic and paid advertising.

Brand Awareness Case Study

Campaign Challenges:

  • Grow

Campaign Results:


Organic Traffic


CTR Engagement


A Closer Look At The Case Study Site

Period undertaken: July 2022 to Sept 2023

  • Research and Strategy Planning
  • On-page and Off-page SEO
  • UX and UI implementation
  • Citation and Local SEO
  • Content Management
  • Strategy and planning online activities

The Biggest Challenges We Had to Overcome


Our Plan of Attack


Step One – Initial Research


Step Two – Content Creation


Step Three – Traffic Growth and Engagement


Step Four – Backlink Building


Step Five – Ongoing Strategy


Analysing the Results


In Conclusion